My unedited interview with Despina from the Australian Environmental Graphic Design Studio Dotdash.
Although it was intended to be an interview it ended up more like a very informative conversation discussing the difference between EGD and Wayfinding, how to develop signs, sign placement and what makes a successful sign system. All this plus a wonderful look of disappointment when I attempt to discuss branding and it's relation to EGD development. I still believe that despite her lack of enthusiasm when it comes to applying the idea of branding to wayfinding design that there are certain elements that both professions share and with EGD being such a new medium it's version does not yet have a name yet. Especially when she was talking about the sign system produced for an elderly care home; how the shape recognised most was similar to a picture frame and the most comforting thing being a front door and the crossing of a threshold. I think these decisions were made to make the signs perhaps not connect to the audience but to make the audience most at ease with them and I think the use of branding to apply identity to a meaningless object and create a tangible and emotionally connecting experience means that the two areas overlap.
Either way it was very insightful and enjoyable, with some awful misremembered examples by me, a handful of random interruptions and a sudden ending after being told the university was about to close. I intend to take her recommendation to join the sign designer's society and get involved with some of the talks that are going on. Although this isn't a profession I think I would go into, it's still a very specialist form of design that I have a great amount of respect and interest for. I hope I can apply the lessons she taught me into my own practical piece.
No comments:
Post a Comment