For chapter 3 I will be focusing on branding, branding principles, how brands are developed and what they do. I had initially wanted to use this as my second chapter, however, after revising the order of my dissertation I felt having semiotics followed by semiotics in practical sign developed made the whole piece flow better. Within this chapter I will be focusing on branding principles, brand creation and creating an identity, brand experiences and the emotional connection brands can establish with customers and users.
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| Original Chapter Plan |
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| Revised Chapter 3 Plan |
Sources I will be using:
The Fundamentals of Branding (Davis)
Brand Watching: Lifting the Lid on Branding (Lury)
Branding: Brand Strategy, Design and Implementation.
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