For the practical element of my dissertation I wanted to produce a way-finding system of my own, or at least a section purely for time constraints. The site I chose to focus on was the Leeds College of Art Blenheim building. It's a building I know well and have access to, it's also a site with poor, poor way-finding systems that appear very bland and not in keeping with the LCA brand or personality. In order to produce a new system that works with the existing brand and image for LCA I emailed the studio Peter and Paul (who created the brand) in order to get a copy of their brand guideline.
Peter and Paul are also responsible for a lot of the environmental elements within the building and produce artworks and design to go into the studios and surrounding areas. I had also heard they amy be developing a way-finding system for the new LCA building and asked if I could talk to them about that, unfortunately this was not the case, however they happily supplied the guidelines and gave me a good over view of what they were trying to achieve and communicate with the environmental designs and the branding.
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