OUGD501: Final Design and Evaluation

Evaluation

There are a few things I would've done differently for my final practical design. I wish that I had, had more time to source a male model and perhaps set up a range of different shots instead of just the one, applying the produced strategy to a larger range of final images. That being said the final design serves its purpose, incorporating all the key characteristics of status based advertising as identified through my research. Although the final piece may not link entirely to my essay there are many elements that certainly inspired it. The key inspiration was the section where I discussed the advertising strategy of playing on our innate needs to sell products and this is represented clearly through the research and final design where I essentially sold an innate need back to it's audience using the techniques of status related advertising. The broader and stronger connection with my essay was the advertising strategy produced for the final piece. Due to advertising being the key topic behind my essay it was essential to understand the foundations for advertisements and how a company or advertising agency would go about producing an advert from start to finish. There were certainly some elements in my own strategy that were provided already, since what I was producing was an idea that played on existing campaigns the market research, identifying the target audience and developing the appropriate tone of voice in response to research had already been completed, I just had to repurpose them for my own design. This certainly made the job easier but it didn't take away from the understanding of how an advertising strategy is formed and used. 

If I were to repeat this project again I would, as stated previously, produce more designs and images, perhaps even a video response to fully create an entire campaign. I would've also liked to branch out into other innate needs if I had, had the time such as sex based on health and beauty product adverts or safety in the style of either family cars, cleaning products or life insurance advertisements.