Using the information gathered from our research project we were now to organise, select and design 5 double page spreads conveying the information to our audience.
But firstly... a brief look into what makes good page layout- in my opinion.
Number one-
A Nice BIG Picture
Imagery is something I've always looked forwards to seeing in books and publications, especially big imagery. There's nothing worse than massive amounts of text, far too daunting and far too dull, one of the easiest devices for breaking up blocks of text is imagery and unlike white space it can add colour, tone, or texture to the page. Personally when I design layouts I prefer to start off with a large image, it makes it easier to frame the text around it and keep the balance.
Number Two-
White Space
Overcrowding is the death of good publications. White space, or just empty space, will always be crucial in visually balancing the weight of your page and drawing viewer attention to the information presented. Lots of people fail to consider how much space they must allocate to blank space- it too is a design feature that needs including and is often what makes good design good (in all these provided examples despite them being highlighted for other features they still include a generous helping of white space). Empty space is a tricky thing though, I personally struggle getting the balance and will always remain uncertain whether the empty space on my page looks professional or just unfinished.
Number Three-
BIG Sexy Typography
Typography is wonderful, typography as framing device is just awesome. Like with the BIG image, big typography breaks up blocks of text, frames the pages and also draws attention. When designing pages it's important to remember how the audience will view it and what will stand out to them first. Usually images come first because of their colour/tone etc but to drag the eye back to the content a nice large header will usually do the job.
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