Our newest assignment- we were to design and create 3 high impact posters using the information we'd gathered for Studio Brief 4. So as a means of inspiration I gathered examples of conservation posters and campaigns specifically focusing on shark conservation and protests against finning.
Yao Ming's Awareness Campaign
Having the global celebrity influence that comes with being an NBA star Yao Ming teamed up with WildAid and Richard Branson in 2011 to help raise shark awareness and to bring attention to the cruel practice of finning. (Ming had sworn off the soup by 2006 after learning about the barbaric and bloody way the fins are gathered.)
He appeared on posters and even starred in an advert informing the Chinese public of where their 'fish wings' came from.
http://www.youtube.com/watch?v=QGAXq8Xq6p8&list=PL_hxifbAcawbKnvM5EJSncH2mzq62POis&index=2
I'm FINish with Fin Campaign
Celebrities from China and Singapore gathered together to create a series of very high impact posters with an incredibly catchy slogan. The classic pose- a hand or arm over their mouths and the caption: I'm FINished with Fin- even Jackie Chan posed for one!
Despite wanting to search for solely Chinese examples of shark conservation posters- seeing as my target audience would be the Chinese public- I also felt it important to see how the rest of the world was making a stand. I had assumed due to the cultural connection China has with shark fin soup their adverts would be tweaked to represent that (and in some ways they are), however what I was surprised to find was a lack of 'shock' factor- they focused on informing and gaining publicity rather than disgusting their audiences.
Non-Chinese Conservation Posters
Target Audience
At some point (I can't remember exactly when) during my research I had settled on the idea of creating a poster for the Chinese public. From what I could gather from my information England and Britain weren't appropriate audiences for an anti-finning campaign, the EU closed loopholes in their finning regulations in early 2013 and Britain had banned finning all out in 2011- so I would be informing a country that already made very little to no impact on the species and whose populations hadn't even heard of shark fin soup. China however still has no finning regulations and is the worlds greatest importer of shark fin, shark fin soup is entwined in their culture and has become part of tradition- if an anti shark poster has the chance to make a difference anywhere, it would be there.
I also thought it important to sum up my research from studio brief four taking with me a condensed form a research to inform my poster designs. I presented this as a design board.
On a final note...
I found that Lush in China started producing Shark Fin Soap as a part of the campaign. An effort in conservation, design, hygiene and excellent punning, it made me smile.
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| Seriously how cute is that?! |
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